Borden published his 1964 article titled, the concept of the marketing mix.
The low cost airline: airasia a study of opportunities, challenges and critical success factors lgt 3007 air transport logistics introduction history of low cost airlines the low-cost concept became a moneymaker in the united states, where it was pioneered in the 1970s by southwest airlines, the model for budget carriers elsewhere like ryanair and easyjet in europe.
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For increasing the gross sales of the flights ticket, air Asia usually will spring out free bottom or even topnotch low price just the ticket during the non-peak season.
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What's the mission of the airline AirAsia?
Airasia was an Asia’s leading airline with a dream of making flying possible for everyone. The vision of Airasia is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. The mission of Airasia included:
How does AirAsia's supply chain differ from other airlines?
Thus, the supply chain needs to be different with the traditional channel. Airasia can provide customers booking flight ticket via internet (Gimenez et al., 2003). Information sharing is a crucial part in supply chain management. Traditional supply chain management provided limited information flow among the employees, customers or the suppliers.
Which is the best engine service for AirAsia?
There are 6 main values that Airasia focused in to attain the lowest cost. Partnering with GE Engine Services the world’s most renowned maintenance providers and complying with the world airline operations. GE Engine Services began servicing jet aircraft engines over 50 years ago.
Who is the current CEO of AirAsia?
Established in 1993 and officially started its operation on 18 November 1996, AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001, the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia, Tony Fernandes.
Last Update: Oct 2021
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